Professional Summary
Social Media Manager with 7+ years of growth strategy, content execution, and community engagement across YouTube, TikTok, Instagram, and Twitter/X for brands in industries including Film/TV, pop culture, and gaming. Grew social channels across multiple brands to over 300K subscribers, and created content with over 50M views. Fluent in internet culture, storytelling, and fandom.
Work Experience
Babylist | Remote | 02/2024 – 05/2025
Branded Social Video Producer
- Pitched, scripted, and edited TikTok, IG, and YouTube branded video content and Meta ads for Family Brand clients (e.g, Nuna, Graco, and Little Sleepies).
- Used Dash Hudson and Google Sheets to analyze performance metrics, and reported insights to senior executives
Key Achievements
- Saved the company $7k in cost annually by negotiating enterprise contract with new music vendor.
- Increased average view duration by 50% by developing KPIs and delivering actionable recommendations to stakeholders.
Cheska Bacaltos 